Case Study - Next Gen AR Hardware and a spatial OS with absolute hight fidelity
ARUX Incorporated is dedicated to building the ultimate augmented reality operating system, transforming XR headsets into powerful, indispensable tools for a wide range of applications.
- Client
- ARUX Inc
- Year
- Service
- App development
Overview
ARUX Incorporated is dedicated to building the ultimate augmented reality operating system, transforming XR headsets into powerful, indispensable tools for a wide range of applications.
Noticing a lack of cohesive design and user experience in the AR market, the team at ARUX concluded that a transformative approach was necessary to revolutionize the user interaction with XR headsets. To address this, we embarked on a mission to integrate cutting-edge product design, branding, and design systems specifically tailored for the AR operating system.
As a Freelance Product Design Engineer, I showcased innovative concepts in product design and branding for the AR operating system, ensuring a seamless and engaging user experience. Our approach included developing a comprehensive design system that enhances usability and functionality, making XR headsets more intuitive and accessible.
We are currently advancing to the next phase, focusing on user-centered design principles to further refine the AR operating system. This involves extensive user testing and iterative improvements to create a truly immersive and indispensable tool for a variety of applications.
What we did
- Spatial OS
- Branding
- Design System
- VR
- Churn rate
- 20%
- Uninstalls
- 5x
- App store rating
- 2.3
- Pending lawsuits
- 8